Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with COVENANT.

Information You Provide

We may collect information that you voluntarily provide, including:

• Name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address;
• Account information;
• Order information;
• Product preferences;
• Customer-service communications;
• Reviews and feedback;
• Photographs or other content you voluntarily submit;
• Marketing preferences; and
• Other information you choose to provide.

Payment Information

When you make a purchase, payment information is generally collected and processed by our third-party payment processor. COVENANT does not intend to directly store complete credit or debit card numbers when those transactions are processed through our payment providers. Our payment providers may collect information necessary to process transactions, prevent fraud, issue refunds, and comply with financial and legal requirements.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• Internet Protocol (IP) address;
• Browser type;
• Device type;
• Operating system;
• Approximate geographic location derived from IP address;
• Pages viewed;
• Links clicked;
• Referring website or source;
• Date and time of visits;
• Shopping and browsing activity;
• Advertising identifiers;
• Cookie identifiers; and
• Information about how you interact with our website.

We may collect this information through cookies, pixels, analytics technologies, server logs, and similar technologies.

2. How We Use Information

We may use personal information to:

• Process and fulfill purchases;
• Accept and process payments;
• Arrange printing, production, and fulfillment;
• Ship products;
• Provide order confirmations and shipping updates;
• Process returns, refunds, or replacements;
• Provide customer support;
• Maintain customer accounts;
• Detect and prevent fraud;
• Protect the security of our website;
• Improve our products and website;
• Understand customer interests and shopping behavior;
• Measure website and marketing performance;
• Send marketing communications where permitted;
• Provide information about product launches and pre-orders;
• Personalize customer experiences;
• Administer promotions or referral programs;
• Maintain business and transaction records;
• Comply with legal obligations; and
• Establish, exercise, or defend legal claims.

We may also use information for other purposes disclosed when the information is collected or with your consent.

3. Order Fulfillment

COVENANT may use third-party manufacturers, print-on-demand providers, fulfillment companies, and shipping carriers to produce and deliver merchandise. To fulfill an order, we may provide these providers with information reasonably necessary to complete the transaction, such as:

• Your name;
• Shipping address;
• Contact information;
• Products ordered; and
• Order or fulfillment information.

For example, if COVENANT uses Gelato or another fulfillment provider, information necessary to manufacture and deliver your order may be transmitted to that provider. These providers process information according to their respective contractual obligations and privacy practices.

4. How We Disclose Information

We may disclose personal information to service providers and other third parties that assist us in operating COVENANT. These may include providers of:

• Ecommerce services;
• Website hosting;
• Payment processing;
• Fraud prevention;
• Printing and manufacturing;
• Order fulfillment;
• Shipping and logistics;
• Email and SMS communications;
• Customer support;
• Analytics;
• Advertising and marketing;
• Data storage;
• Cybersecurity;
• Accounting;
• Legal services; and
• Other business operations.

We may also disclose information when reasonably necessary to:

• Comply with applicable law;
• Respond to lawful government requests;
• Enforce our agreements;
• Investigate suspected fraud or unlawful activity;
• Protect COVENANT, our customers, or others;
• Exercise or defend legal claims; or
• Complete a merger, acquisition, financing, restructuring, sale, or transfer involving all or part of our business.

5. We Do Not Sell Customer Lists

COVENANT does not sell customer names, email addresses, mailing addresses, or customer lists to third parties for money.

Certain privacy laws, however, define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary sale of customer information.

If we use advertising technologies that constitute a “sale,” “sharing,” or targeted advertising under applicable privacy law, eligible consumers may have the right to opt out as described below.

6. Cookies and Similar Technologies

COVENANT and our service providers may use cookies, pixels, tags, local storage, and similar technologies. These technologies may be used to:

• Keep the website functioning;
• Remember preferences;
• Maintain shopping-cart functionality;
• Understand website traffic;
• Measure performance;
• Detect fraud;
• Improve customer experience;
• Measure advertising effectiveness; and
• Provide or measure personalized advertising where permitted.

Some cookies are necessary for website operation. Others may relate to analytics, functionality, or advertising. Where required by applicable law, we will provide appropriate choices regarding non-essential cookies.

7. Analytics

We may use third-party analytics services to understand how visitors use our website. These providers may collect information such as device identifiers, IP addresses, browser information, pages visited, interactions, and referral information. We use this information to understand website performance, improve customer experience, and make business and marketing decisions.

8. Advertising

COVENANT may advertise through search engines, social-media platforms, and other advertising services. Advertising providers may use cookies, pixels, or similar technologies to measure advertising effectiveness and, where permitted, personalize advertising based on browsing activity. Depending on where you live, you may have the right to opt out of certain uses of personal information for targeted or cross-context behavioral advertising.

9. Email Marketing

If you join the COVENANT mailing list, Founding List, pre-launch list, or otherwise request marketing communications, we may send you:

• Collection announcements;
• Early-access invitations;
• Product launches;
• Pre-order information;
• Promotions;
• Brand stories;
• Scripture-inspired content; and
• Other COVENANT news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing messages. Unsubscribing from marketing communications does not prevent us from sending necessary transactional communications, such as order confirmations, shipping updates, security notices, or customer-service messages.

10. SMS Marketing

If COVENANT offers text-message marketing, we will obtain consent as required by applicable law.

Consent to receive marketing text messages is not a condition of purchasing COVENANT products.

Message and data rates may apply.

Additional SMS terms may be provided when you enroll.

11. Social Media

If you interact with COVENANT through social-media services, those platforms may collect information according to their own privacy policies. Information you make publicly available through social media may also be visible to COVENANT and other users. Our use of information received directly from social-media providers will be governed by applicable law, our agreements with those providers, and this Privacy Policy.

12. Customer Reviews and User Content

If you submit reviews, photographs, testimonials, comments, or other content, some of that information may be displayed publicly if you choose to submit it for publication. Please avoid including sensitive personal information in public reviews or submissions.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfill orders;
• Maintain transaction records;
• Provide customer service;
• Maintain customer accounts;
• Satisfy accounting and tax requirements;
• Prevent fraud;
• Resolve disputes;
• Enforce agreements; and
• Comply with legal obligations.

Retention periods may vary depending on the type of information and why it was collected. When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it as appropriate.

14. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, database, payment system, or internet transmission can be guaranteed to be completely secure.

You should use appropriate precautions when using the internet and protect passwords or account credentials associated with your COVENANT account.

15. Children’s Privacy

COVENANT’s website and online store are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without legally required parental consent.

If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we will take appropriate steps to delete it.

Parents or guardians who believe a child has provided us with personal information may contact us using the information below.

16. Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information. These may include rights to:

• Request access to personal information;
• Request information about how personal information is used;
• Request correction of inaccurate information;
• Request deletion of certain information;
• Obtain a portable copy of certain information;
• Opt out of certain targeted advertising;
• Opt out of certain sales or sharing of personal information;
• Withdraw certain consent; and
• Appeal certain privacy-request decisions where required by law.

These rights are subject to applicable exceptions and may vary depending on your jurisdiction.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

17. California Privacy Rights

California residents may have additional rights under California privacy laws. Depending on whether COVENANT is subject to the applicable provisions of the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), eligible California consumers may have rights to:

• Know the categories of personal information collected;
• Know the sources from which information is collected;
• Know the purposes for collecting, using, selling, or sharing information;
• Know the categories of third parties receiving personal information;
• Request access to specific pieces of personal information;
• Request deletion;
• Request correction;
• Opt out of the sale or sharing of personal information;
• Limit certain uses of sensitive personal information where applicable; and
• Receive equal service and pricing without unlawful discrimination for exercising privacy rights.

COVENANT does not sell customer lists for money.

If COVENANT engages in activities legally considered “selling” or “sharing” personal information for cross-context behavioral advertising, we will provide legally required methods for eligible consumers to exercise applicable opt-out rights.

18. Global Privacy Control

Where required by applicable law, COVENANT will process recognized browser-based opt-out preference signals, such as Global Privacy Control (“GPC”), as requests to opt out of applicable sale or sharing activities for the browser or device sending the signal.

Because these signals are generally device- or browser-specific, you may need to enable the preference on each browser or device you use.

19. Do Not Track

Some browsers offer a “Do Not Track” (“DNT”) setting. Because there is not a universally adopted technical standard governing DNT signals, our website may not respond to traditional DNT signals.

Where applicable law requires recognition of a legally recognized opt-out preference signal, such as Global Privacy Control, we will handle that signal as described above.

20. Exercising Your Privacy Rights

To submit an applicable privacy request, contact us at:

Please include enough information for us to reasonably understand and process your request. We may need to verify your identity before completing certain requests.

Where permitted by applicable law, an authorized agent may submit a request on your behalf. We may request information reasonably necessary to verify the agent’s authority.

21. International Customers

If COVENANT offers products outside the United States, personal information may be processed in the United States or other countries where our service providers operate. Privacy laws in those countries may differ from those in your country of residence.

Where required, we will use appropriate safeguards for international transfers of personal information. Additional disclosures may be provided if our international operations become subject to laws such as the European Union’s General Data Protection Regulation or the United Kingdom GDPR.

22. Third-Party Websites

Our website may contain links to third-party websites or services. COVENANT does not control the privacy practices of independent third parties.

We encourage you to review the privacy policies of third-party websites before providing personal information to them.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our business, technology, vendors, or legal obligations change. When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

If changes materially affect how we use personal information, we will provide additional notice when required by law.

24. Contact COVENANT

If you have questions about this Privacy Policy or COVENANT’s privacy practices, or if you wish to exercise an applicable privacy right, contact: